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TMR is a creative agency based in New York and Berlin. We are a full-service studio creating dynamic identities, from strategy and concept to design and production. TMR design specializes in connecting brands, products and environments. Our core product is called Brand Geometry, an expansion of brand visual language, a high-level visual concept that becomes the basis for all design developments. We use scripting, video graphics and parametric design for systematic concept exploration.
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Eugene Timerman studied design in San Francisco, where he first developed the method of visual exploration, using algorithms to generate new forms out of ready-made or prepared elements. ET founded TMR design in 2007. He designed books for PHAIDON Press, created posters for the American Institute of Graphic Artists AIGA, SFMOMA, New York Folk Art Museum, and Cooper Hewitt Design Museum. ET created the new visual system for Virgin America and with renowned brand agency Wolff Olins the new identity project for New York City. Before founding TMR, Eugene Timerman consulted at leading branding agencies Grey Advertising, Interbrand and Landor.
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Anne Timerman studied architecture at McGill and UC Berkeley, and trained at the office of California architect Joseph Esherick. AT had worked for over 10 years with Peter Marino, developing architectural concepts for Dior, Louis Vuitton, Loewe, Zegna, Hublot, Boon the Shop and Chanel. AT developed facades of Louis Vuitton stores in London and Munich, the infinity staircase at Tokyo Ginza Matsuya, Hublot 5th Avenue New York facade, and created product display prototypes that were successfully rolled out in numerous locations. AT joined TMR design in 2015, working with Issey Miyake and Moroso.